DISCLAIMER: Please note that this job posting is for active pooling purposes only. By submitting your application, you are expressing interest in potential future opportunities with Activate Talent. Your application will be kept on file, and we will reach out to you when a role becomes available that matches your qualifications and experience.
Job Overview:
The Ads Media Buyer will play a key role in planning, executing, and optimizing digital advertising campaigns across various platforms. This role requires a strong understanding of ad buying platforms, excellent analytical skills, and the ability to drive performance through data-driven decision-making.
Key Responsibilities:
Develop and implement comprehensive media buying strategies across platforms such as Facebook, Instagram, Google Ads, and other relevant channels.
Conduct audience research and segmentation to identify target demographics and optimize ad targeting.
Create ad campaigns, including ad copy, visuals, and landing page optimizations, in collaboration with the creative team.
Monitor and analyze campaign performance data to identify areas for optimization and improvement.
Optimize bidding strategies and budgets to maximize ROI and reach campaign objectives.
Stay updated with the latest trends, best practices, and platform changes in digital advertising.
Collaborate with internal stakeholders to align media buying strategies with overall marketing goals.
Generate regular reports on campaign performance, providing insights and recommendations.
Ensure compliance with advertising policies and guidelines across platforms.
Previous experience in media buying, digital advertising, or related roles.
Proven track record of managing successful ad campaigns across multiple platforms.
Strong understanding of ad buying platforms like Facebook Ads Manager, Google Ads, and other relevant tools.
Analytical mindset with the ability to interpret data and make data-driven decisions.
Excellent communication skills and ability to collaborate effectively with cross-functional teams.
Creative thinking and ability to develop compelling ad content and messaging.
Strong organizational skills with the ability to manage multiple campaigns and deadlines.
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