Job Description

Job Description

Overview

Safco Dental Supply is scaling its content engine for digital advertising, short-form video, social, email, and web. We need a hands-on creator who blends sharp visual design, tight copy, and modern AI workflows to create high-performing assets fast—while rigorously upholding and evolving brand guidelines. Own end-to-end creation of branded assets across channels. Introduce AI processes that increase output without sacrificing quality. The ideal candidate is passionate about all forms of content. He/she brings a strategic point of view to developing content that works to achieve desired business outcomes. This role reports to the VP, Marketing.

Key Responsibilities

Content & Campaign Production (~50%)

• Design high-impact assets (web/digital ads, social posts/stories, landing pages, email banners, sell sheets, decks, trade show collateral, blog/email visuals).
• Write headlines, hooks, captions, CTAs, and other short-form copy that converts—tailored per channel and persona.
• Produce short-form video (UGC-style, explainers, motion graphics; editing/titling/sound).
• Ruthlessly follow brand guidelines (type, color, grids, iconography, voice) and contribute to their evolution with clearly documented rationale.

AI-Enabled Content Innovation (~15%)

• Pilot and standardize AI workflows (concepting, image gen/upscaling, layout variants, copy iteration, VO, transcript cleanup; podcast/webinar building, clipping and repurposing).
• Build guardrails: prompt libraries, templates, checklists, QA standards to preserve brand voice and quality.
• Evaluate and onboard new tools with clear ROI.

Channel Expansion & Innovation (~15%)

• Build Safco’s organic social presence, including post/content calendar and aligned development.
• In conjunction with the SEA/paid team, help development of mid/top-of-funnel paid social campaigns, and own development of content to drive engagement and overall performance.
• Continue to build and scale Safco’s approach to influencer and affiliate marketing, with a keen focus on dental influencers that can build reach, engagement and brand visibility.
• Build a new focus on thought leadership content, including webinars and podcasts.

Project Management, Collaboration & Leadership (~10%)

• Partner with others in Marketing on funnels, offers, and KPIs; align with Merchandising for accuracy; align with the Tech/Ecomm team on website page design and brand guidelines-based UI updates.
• Develop Jira tickets from campaign briefs and track workflow progress; assign tasks as needed.
• Direct creative and copywriting freelancers/contractors, proofreader and agency partners; give/receive actionable critique.
• Maintain file hygiene/DAM so assets are searchable and reusable.

Ops, Testing & Analytics (~10%)

• Turn briefs into testable creative variants (visuals, aspect ratios/sizes, headlines, CTAs).
• Review performance with channel owners; turn insights into next-round hypotheses.
• Ensure accessibility and compliance (claims, licensing).

Desired Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5-7+ years of hands-on experience in digital design and content development roles in B2B (preferably B2B retail/distribution or eCommerce); in-house + agency mix ideal.
• Experience working with brand systems and guidelines, multi-channel campaigns, and developing content that drives measurable impact.
• Demonstrated ability to interpret and enforce brand guidelines across channels and vendors.
• Solid copywriting, including headlines, ad copy, captions, CTAs, email subject lines, etc.
• Short-form video concepting, production, editing experience.
• The desire to build an AI-driven content practice at Safco, based on prior proven use of AI tools across text, image, audio, video and/or podcasts with documented workflows.

Must have experience creating:

• Website banner ads (IAB standard sizes, responsive/HTML5, static & motion variants; proper file weights/compression).
• Email creative (hero banners, modular content blocks, dark-mode aware designs, file size hygiene).
• Social content (static, carousel, story/reel/shorts, paid vs. organic variants; aspect ratios 1:1, 4:5, 9:16; safe zones, subtitles).
• Display & retargeting ad sets (offer frameworks, sequential messaging, A/B variants for headline/visual/CTA).
• Blog & resource visuals (feature images, diagrams/illustrations, infographics).
• Magento landing pages (from rough wireframe to final design; hero/benefit sections, form UX, credibility blocks, mobile-first layouts).
• Sales enablement (one-pagers, datasheets, case studies, pitch decks) and event/trade show graphics.

Skills & Competencies

• Concept-to-done speed, taste + practicality, systems thinking, constructive candor, ownership.
• Customer-centric mindset first, with a business focus on facilitating engagement through content.
• Design: Adobe Illustrator, InDesign, Photoshop; Figma expertise is a bonus.
• Video/Audio: Premiere Pro, After Effects, CapCut/DaVinci, Descript, Audition or similar.
• AI: LLMs, image generation/upscaling, voiceover/cloning, transcription/summarization, podcast/webinar tools.
• Ops: Familiarity with Jira and Confluence for project management.
• Excellent organizational, communication and collaboration skills.
• Ability to thrive in a fast-paced, deadline-driven environment

What We Offer:

• Competitive base salary $80,000-$95,000 + potential annual bonus
• Benefits include: Medical, Dental, Vision, 401(k) matching, and more
• Hybrid work schedule: 3-4 days a week on-site in Buffalo Grove, IL
• The opportunity to be a key contributor in a growing, forward-thinking B2B retail company

Safco Dental Supply is an Equal Opportunity Employer.

We are committed to creating an inclusive environment for all employees and applicants. All employment decisions are based on merit, qualifications, and business needs. We do not discriminate based on race, color, religion, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity or expression, age, national origin, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local law.

In accordance with the Illinois Equal Pay Act , Safco Dental Supply is committed to pay transparency. Salary or wage ranges for this position are disclosed within this job posting. Compensation decisions are based on qualifications, experience, internal equity, and market competitiveness.

Safco Dental Supply is committed to providing reasonable accommodation to individuals with disabilities. If you need assistance or accommodation during the application or recruitment process, please contact us at recruiting@felixglobal.com

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