Job Description

LaSalle Network is looking to hire a Content Strategy Leader for one of the clients in the higher education space!


In this role, you will be responsible for leading a team in developing, executing, measuring, and overseeing the university's content strategy.


This role is a great fit for someone who wants to be in a player-coach role where they will not only oversee a team in delivery and execution, but will be able to be hands-on in concepting and creative execution as well.


The ideal candidate will have worked in marketing and/or communications in an education or university setting and will have directly managed teams.




Daily Responsibilities:

• Develop and lead a data-driven, multichannel content strategy aligned with the clients' brand and marketing objectives.
• Maintain consistent brand voice and messaging across all content.
• Collaborate with stakeholders across the university to amplify its reputation.

• Lead and mentor a content team, including communications specialists, a writer, a photographer, and a digital specialist.
• Foster a creative, collaborative environment focused on growth and innovation.

• Oversee the creation of digital, print, and multimedia content.
• Guide storytelling through photography, video, and design.

• Supervise digital communications to drive engagement across social channels.
• Monitor trends and recommend new strategies for platform growth.

Requirements:

• Bachelor's degree in marketing, communications, journalism, or a related field (Master's preferred).
• 5+ years of experience in content marketing, communications, or a similar field.

• Proven leadership experience & experience managing and mentoring creative teams. Must have at least 3 years of direct management experience.
• Exceptional writing, editing, and storytelling skills.
• Strong understanding of social media platforms and trends.
• Ability to handle multiple projects and meet deadlines in a fast-paced environment.

• Knowledge of video production, graphic design, and photography.
• Experience in higher education or healthcare marketing highly preferred!

If this sounds like the role for you, apply today!
-Missy Stella
Sr. Unit Manager, Marketing Recruiting




LaSalle Network is an Equal Opportunity Employer m/f/d/v.
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries.

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