Digital Marketing Specialist Job at Society Awards, Charlotte, NC

Vzg4YnkvTnlEUi9lM0RiaUd3eXRjaThT
  • Society Awards
  • Charlotte, NC

Job Description

Digital Marketing Specialist

About Us:

Society Awards is the premier designer and manufacturer of high-end custom awards. Our clients include some of the most prestigious awards in the world, including the Emmys, Golden Globes, MTV Awards, YouTube Awards, BET Awards, The Voice Award, and Billboard Awards. We also work with Fortune 500 corporations, world-renowned artists like Jeff Koons and David Yurman, and nonprofits working to change the world. From concept to craftsmanship, and packaging to logistics, we deliver luxury service and unmatched expertise. When you work with Society Awards, you’re working with the very best.

Role Description:

We are seeking a Digital Marketing Specialist with expertise in Google Ads and SEO to drive both paid and organic traffic to our website. This dual-role position will play a pivotal part in crafting and executing strategies to enhance our online visibility, capture high-quality leads, and generate an impressive ROI within the niche luxury awards market. Our marketing requires careful branding, design and positioning, with excellent communications – internally and externally. You will need to adopt and build upon our established brand’s visual language, communicate your ideas without preconceived notions of out of the box, one size fits all approaches. We have carefully constructed campaigns that we want to grow while preserving ROI.

Responsibilities:

Google Ads Management:

  • Design, implement, and manage Google Ads campaigns to maximize ROI.
  • Conduct keyword research and implement strategies to target high-value terms (e.g., “luxury corporate awards”).
  • Utilize advanced Google Ads features such as Performance Max, automated bidding, and audience targeting.
  • Perform A/B testing for ad copy, landing pages, and targeting strategies.
  • Analyze competitors’ ad strategies to identify gaps and opportunities.

Search Engine Optimization (SEO):

  • Perform keyword research to identify opportunities for organic traffic growth.
  • Optimize on-page elements (meta tags, headers, content) to improve rankings.
  • Work with developers to address technical SEO issues (e.g., site speed, mobile usability).
  • Create and manage link-building strategies to enhance domain authority.

Management, Analysis & Reporting:

  • Monitor and analyze the performance of Google Ads campaigns and organic search efforts.
  • Prepare regular reports on traffic, leads, and ROI, offering actionable insights.
  • Align paid and organic strategies for a cohesive search marketing approach.
  • Collaborate with content creators to develop SEO-friendly content.
  • Stay updated on trends and best practices in Google Ads and SEO.

What Makes You Great for This Role:

  • You take pride in your high level of organization and your ability to demonstrate a meticulous attention to detail – Nothing feels better than getting things done the right way.
  • You sleep better at night knowing that you have completed tasks and projects productively and with accuracy
  • You are disciplined and intentional; consistently following through with sustained effort and resilient if you face challenges or setbacks.
  • You have a strong work ethic and work effectively both independently and as part of a team
  • You have a passion for aesthetics and are interested an understanding of luxury marketing

Required Qualifications:

  • Bachelor’s Degree; Marketing, Advertising or related degree preferred
  • 3+ years of experience in Google Ads and SEO; preferred in a niche or luxury market
  • Strong understanding of keyword research, campaign optimization, and ROI tracking.
  • Proficiency with tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs
  • Strong analytical ability and skills in interpreting data, tracking ROI, and optimizing ad performance
  • Ability to craft compelling ad copy that resonate with premium audiences; excellent writing and proofing
  • Keen eye for design and attention to detail
  • Knowledge of technical SEO and best practices for website optimization.
  • Familiarity with luxury markets is a plus

Salary: $60,000 - $70,000; dependent on experience and fit for the role

Benefits

  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid Time Off (15 Days)
  • Holidays Off
  • Parental leave
  • Vision insurance
  • Summer Fridays
  • Hybrid Workplace

Job Tags

Holiday work, Summer work, Night shift,

Similar Jobs

Farm Job Search

Dairy Farm Assistant Herdsman Job at Farm Job Search

 ...Dairy Farm Assistant Herdsman (5913) Location: Wisconsin JobNumber: 5913 Full-time Calf Care Specialist Position available at 900-cow dairy in East Central Wisconsin. MUST be able to work independently and as part of a team and be passionate about working with... 

Northern Helicopter GmbH

Captain and Co-pilot H145/155 SAR/HEMS/HHO Offshore at Northern Helicopter GmbH Job at Northern Helicopter GmbH

 ...Captain and Co-pilot H145/155SAR/HEMS/HHO Offshore (m/f/d)- **Unsolicited application We are constantly looking for experienced...  ...Job bike Hansefit Benefit portals for discounts via corporate benefits Free drinks (water, coffee, tea) Family-oriented... 

Geisinger

RN - Graduate Registered Nurse (Geisinger Wyoming Valley, Wilkes-Barre) Job at Geisinger

 ...family education, family needs and discharge planning throughout hospitalization with members of the interdisciplinary team. Provides direct...  ...License(s) Licensed Registered Nurse (Pennsylvania) - RN_State of Pennsylvania; Basic Life Support Certification - Default Issuing... 

Coinbase

TMS Compliance Analyst III Job at Coinbase

 ...TMS Compliance Analyst III at Coinbase summary: The TMS Compliance Analyst III at Coinbase is responsible for conducting detailed transaction...  ...monitoring investigations to ensure compliance with BSA/AML regulatory policies and filing Suspicious Activity Reports (SAR... 

Granite State Manufacturing

Level II NDT Inspector Job at Granite State Manufacturing

 ...Job Description POSITION SUMMARY Perform NDT inspections (VT, PT, MT) and assist in weld/NDT record review, GSM NDT procedure review, and supporting other NDT inspectors in their daily activities. Measures, inspects, tests, and verifies machined, welded, and finished...