Digital Marketing Specialist Job at TeamPeople, Plainsboro, NJ

V3NzVXovMXpDaC9RMnp2aUh3S25meTBSQWc9PQ==
  • TeamPeople
  • Plainsboro, NJ

Job Description

Primary Function

Onsite presence at Plainsboro office required. Open to hybrid work arrangement with average of 2-3 days/wk onsite. Exact weekly onsite requirement may adjust with in-person needs and meetings.

Duties & Responsibilities

  • Collaborate with COE, and Brand Leads on media plan development, execution and optimization
  • Communicate with external partners to ensure timely campaign launches
  • Ensure brand lead, agency partners and COE are aligned on assets needed and timing to execute media plan
  • Support the set-up, including testing methodologies, reporting requirements, and modelling requirements, to ensure appropriate implementation and execution of plan
  • Monitor "test-and-learn" approach to campaigns and emergent trends
  • Partner with external partners, to measure and report on media conversion tracking
  • Follow internal and external procedures in managing contracts
  • Support spend optimizations and ensure that resources are appropriately allocated and qualities of services are maintained while costs remain on track and according to budget
  • Participate/host media plan specific status and optimization weekly, bi-weekly, monthly, quarterly meetings when appropriate
  • Lead the coordination required of media partners, internal teams and cross agency teams to bring to life media plans, including organizing logistics, teams and materials required to bring timely completion to projects and workstreams.
  • Support the development and execution of the paid media plan with brand leads and Centers of Excellence leads (COE), ensuring alignment with brand positioning and messaging
  • Manage agency partners in media planning and buying responsibilities for portfolio of brands including ensuring appropriate planning, execution, tracking, optimization and analysis of all media activities while ensuring media buys are targeted efficiently and effectively
  • Work with COE to provide strategic insights and analytics into performance drivers to ensure full impact and efficiency of optimization efforts
  • Liaise with brand teams to ensure media plans remain in lock step of portfolio needs and requirements

Skills & Qualifications

  • Multichannel paid marketing experience, responsible for comprehensive media plan management/oversight required. Prior pharma media experience preferred
  • Digital media (display, olv, ctv & paid social media) planning and backend technical knowledge required.
  • Evidence of passion and achievements in traditional, digital and emerging media space
  • Planning, Execution and Follow-Up - effectively prioritizes and spends their time and the time of others on what is important. Develops accurate short and long term plans. Ensures timely execution and follow-up.
  • Meets deadlines. Anticipates problems and roadblocks to avoid crisis management. Must be solutions oriented
  • The ability to work fast paced on cross functional teams across multiple workstreams/projects
  • Strong analytical background required

Education & Experience

  • A Bachelors degree or equivalent experience, MBA preferred
  • Minimum of 5+ years paid media marketing experience required

Job Tags

Temporary work,

Similar Jobs

Outlier AI

Online Writing Review Associate Job at Outlier AI

 ...labs to provide the high quality data for LLMs. We believe AI can only perform as well as the data its trained on. Thats why we work with contributors from all over the world , who help improve AI models by providing expert human feedback . This data has led to... 

Wegmans Food Markets

Handyman Job at Wegmans Food Markets

 ...programs to ensure your store is in good repair and equipment is running smoothly. If you are looking for an opportunity to use your handyman knowledge and skills to provide incredible service to others, this could be the role for you!What will I do? Continuously... 

H.I.G. Capital

Analyst, Service Desk Job at H.I.G. Capital

Overview Analyst, Service Desk role at H.I.G. Capital. This is an on...  ...in a fast-paced, high-volume help desk environment. This individual...  ....Provide Tier 1-2 level service to all users in the local...  ...,000 per year.Seniority level Entry levelEmployment type Full-time... 

Monte Nido

Recovery Coach Job at Monte Nido

We save lives while providing the opportunity for people to realize their healthy selves.: Recovery Coach Monte Nido Clementine Atlanta Sandy Springs. Georgia Clementine Atlanta, located in Sandy Springs, GA is a residential treatment program exclusively... 

Connexion

Medical Device Assembly, Inspection, and Materials Operations Job at Connexion

 ...the Build: A Day Shaping LifeChanging Devices You arrive on site in Devens and step into...  ...teammates gear up for the cleanroom to assemble delicate electromechanical components...  ...Assemble and test mechanical and electrical medical devices in a controlled cleanroom...