Job Description

Join to apply for the Director, Consumer Insights - Gap Brand role at BoF Careers

Join to apply for the Director, Consumer Insights - Gap Brand role at BoF Careers

About Gap Inc.

Our brands bridge the gaps we see in the world.Old Navy democratizes style to ensure everyonehas access to quality fashion at every price point. Athleta unleashes the potential of every woman,regardless of body size, age or ethnicity. BananaRepublic believes in sustainable luxury for all. And Gapinspires the world to bring individuality to modern, responsibly madeessentials.

About Gap Inc.

Our brands bridge the gaps we see in the world.Old Navy democratizes style to ensure everyonehas access to quality fashion at every price point. Athleta unleashes the potential of every woman,regardless of body size, age or ethnicity. BananaRepublic believes in sustainable luxury for all. And Gapinspires the world to bring individuality to modern, responsibly madeessentials.

This simple idea-that we all deserve to belong,and on our own terms-is core to who we are as acompany and how we make decisions.Our teamis made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet.Ready tolearn fast, create with audacityand lead boldly? Join our team.

About The Role

In this role, you will play a critical role in driving customer centricity and ensuring the success and relevance of our businesses. Through rigorous analyses, creative thinking, and deep partnership with the business, you will help develop a customer-focused strategic direction for our company. Insights are used across our portfolio of brands, and in various functions, from product development to customer service to marketing, ensuring that the customer is front in center in decision making across our business.

What You'll Do

KEY RESPONSIBILITIES

• Lead Insights for Gap brand, including Gap Factory, to define and execute against a research roadmap that you own and evolve and spans across brand functions including Product, Marketing, Strategy and Experience
• Develop and foster strong partnerships with other Gap brand business stakeholders and serve as a trusted SME for insights
• Collaborate with other insights and analytic functions such as Data Science and Audience Intelligence teams and other key functions to enhance insights and create a holistic view of the customer
• Influence senior leaders to take action through your and your team's compelling work
• Deliver compelling presentations to Business Partners/Senior Stakeholders driving clear understanding, empathy and accountability for improving our customer perceptions and experiences
• Drive Customer Centricity throughout the Gap brand through proactive delivery of insights based on business needs
• Coach an experienced team member to develop and grow their career based on areas of opportunity
• Speak up and defend the consumer POV while successfully building productive working relationships with colleagues
• Promote a 'one team' environment through close partnerships across all of Consumer Insights, Strategy and other functions.
• You have extensive professional experience in Marketing Research, Consumer Insights, and/ or Strategic Management consulting
• You have a proven record of delivering consumer led business outcomes though leadership of a team from structuring work, people and interdependences; prioritizing; executing under tight timeframes and presenting and influencing outcomes based on learnings
• You have very strong analytical skills and are able to develop hypotheses and prove them out by digging into data.
• You have a natural curiosity: always asking the next question and seeking to understand at the nuanced level to spark a new idea
• You can easily see the forest through the trees, turning ambiguous business questions into research approaches that address them
• You are an excellent storyteller who can connect dots and develop compelling and actionable insights through your strong writing, speaking, and communication skills (ability to synthesize information into a clear, simple story and visualize data)
• You are able to assess relatively complex situations and analyze data to make judgments and recommend solutions, utilizing expertise of CI and an understanding of functions and business units.
• Proactive - you are not an order taker waiting for research requests but rather you form hypotheses around the businesses biggest opportunities and prove them out with research.

Who You Are

• 10+ years experience in market research, consumer insights, consulting, etc.
• Proven track record as a people leader, enjoys coaching, providing constructive feedback to others to help them grow their career
• Experience engaging with and influencing senior leadership at large companies (known as a SME for research and insights)
• Experience leveraging third party data sources
• Expert in Excel, SPSS or other analytics tool, as well as the MS suite of tools (e.g., Powerpoint, Word, etc.)
• Highly organized

Benefits At Gap Inc.

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five on the clock hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.
• For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range: $175,100 - $232,000 USD

Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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Job Tags

Minimum wage, Full time,

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