Job Description

Company Description Our client is a leader in the sporting goods industry, known for delivering innovative and high-performance products that inspire adventure and active lifestyles. With a commitment to quality and authenticity, they continue to set industry standards in design, functionality, and brand experience. Their team is passionate about pushing boundaries and fostering a community of dedicated enthusiasts who live and breathe the brand's values. Objective of the Role The Director of Marketing & Branding will be responsible for developing and executing strategies that enhance brand presence, drive consumer engagement, and maximize market impact. This leadership role will focus on go-to-market execution, influencer marketing, and brand storytelling , ensuring the company remains a dominant force in the industry. The role requires a dynamic and strategic leader who can blend creativity with data-driven decision-making to drive brand growth. Ideal Profile The ideal candidate has a strong background in brand marketing within the sporting goods, outdoor, watersports, or action sports industry . They possess extensive experience in developing and executing successful marketing campaigns, working with influencers and brand ambassadors, and leading go-to-market strategies for premium consumer products. This person thrives in a fast-paced environment, has a deep understanding of brand positioning, and excels at leveraging digital and offline channels to drive engagement. Responsibilities Develop and execute brand strategy , ensuring a consistent and compelling brand message across all touchpoints. Lead go-to-market planning , managing launch timelines, cross-functional collaboration, and execution excellence. Oversee influencer and ambassador marketing programs , building strategic partnerships to enhance brand visibility. Direct the creation of engaging brand content and storytelling , driving awareness and consumer loyalty. Develop and execute multi-channel marketing campaigns , integrating digital, social, retail, and experiential activations. Optimize marketing efforts by analyzing performance metrics, identifying trends, and making data-driven adjustments. Manage external agency relationships to ensure brand consistency and execution quality. Oversee marketing budget allocation, ensuring maximum ROI and efficiency in campaign execution. Requirements 8+ years of experience in brand marketing, preferably within the sporting goods, outdoor, or watersports industry. Proven track record in developing and executing go-to-market strategies, brand campaigns, and influencer partnerships . Strong leadership skills, with experience managing cross-functional teams and external partners . Expertise in digital marketing, content creation, and omnichannel brand positioning . Ability to translate consumer insights and market trends into actionable marketing strategies . Strong analytical skills with the ability to assess campaign performance and optimize marketing initiatives . Exceptional communication and storytelling abilities to elevate brand perception and engagement . ACCUR Recruiting Services

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