Job Description

Industry Marketing Manager, Corporate Solutions (Remote) Qualifications 5+ years of experience in marketing, with success building and scaling B2B marketing programs Proven experience in B2B lead generation with a focus on industry-specific campaigns Hands-on experience working with Sales against an enterprise-level, named account list Strong understanding of the B2B sales cycle with the ability to tailor marketing strategies to a defined segment Hands-on experience managing Account Based Marketing programs Experience working in marketing automation tools, particularly Hubspot Equal parts creativity and technical prowess Be fluent enough to do the basics yourself, and articulate enough to communicate what you need to the experts on our creative and analytics teams A “figure it out” mentality that drives you to take ownership in the face of ambiguity You’re not afraid to fail and do better the next time Demonstrated ability to collaborate with cross-functional teams and to lead projects and as an independent contributor Responsibilities Develop and execute comprehensive marketing strategies to achieve ambitious growth targets within a defined industry vertical Market analysis: Understand and interpret market and qualitative research to understand industry trends, customer needs, and the competitive landscape Use insights to inform Product Marketing and our go-to-market strategies Collaborate with cross-functional teams to develop and implement effective messaging and marketing strategies aligned with overall business goals Identify target audiences and segments that will deliver maximum impact Develop and oversee the execution of integrated marketing campaigns across various channels to meet lead generation targets Collaborate with the sales team to provide them with the tools, resources, and messaging needed to effectively engage prospects Ensure alignment between marketing efforts and sales objectives Measure the effectiveness of industry marketing initiatives, providing regular reports on KPIs and iterating to drive outcomes at scale Benefits The national cash compensation range for this role is $101,000 - $133,000 Please note: Final offer amounts are determined by multiple factors, including prior experience, expertise, and region & may vary from the amount above This range does not represent additional compensation benefits (such as equity, 401K or medical, dental or vision insurance) Compelling opportunity in an environment of radical transparency, open access to all data, and collaborative colleagues at every level Flexible work/life balance with sane working hours Market salary, stock options, usual holidays, all-you-can-eat vacation, 401K with ezCater match, health/dental/FSA, long-term disability insurance, remote-hybrid work options A tremendous amount of responsibility and autonomy, and supportive colleagues #J-18808-Ljbffr ezCater

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