Job Description

Overview

Join to apply for the Manager, Search Marketing role at Digitas North America .

As Manager of Search Marketing, youll manage the strategic components of an integrated SEM campaign. You will lead a team of analysts within the Digitas SEM capability team to establish performance metrics, report results and foster client and vendor relationships.

Responsibilities

• Serving as primary contact for day-to-day clients
• Spearheading the development of program strategies and analyses for clients (e.g., target audience recommendation, geographic targeting, timing/scheduling strategy)
• Overseeing day-to-day internal teams work on bid strategy optimization and testing
• Establishing and driving paid search best practices for team to assimilate across tactics and activations
• Maintaining a level of quality assurance and holding the team accountable for delivering campaigns and executions with precision
• Writing and delivering media strategies, and overseeing the translation of these strategies into final media recommendations
• Ensuring that media deliverables meet and align with client goals and objectives
• Prioritizing teamwork, delegating responsibilities, and implementing a task management system that is universally accepted and applied
• Developing team for advancement through positive mentoring, providing critical feedback, and exuding a genuine interest in professional success of others
• Ensuring that analysts are effectively developing and optimizing campaigns for added value
• Overseeing performance forecasting, budgeting process and allocation with client and internal stakeholders
• Providing creative solutions to client challenges
• Fostering relationship with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholders
• Understanding big picture implications and how insights can be applied in other programs and environments
• Active knowledge sharing with capability and broader agency

Qualifications

• A four-year degree and five to seven years of digital media experience, four years of SEM experience
• Prior experience managing direct report(s) preferred
• Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and DoubleClick search expertise preferred)
• Strong understanding of media research tools - you know their strengths/weaknesses, and when and how to effectively use them
• Keen attention to detail and an analytical approach to achieving objectives

Additional Information

Our Publicis Groupe motto Viva La Diffrence means were better together, and we believe that our differences make us stronger. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

Compensation Range: $73,910 - $116,380 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/1/2025.

All your information will be kept confidential according to EEO guidelines.

Job Details

• Seniority level: Not Applicable
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Advertising Services

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