Job Description

Job Description

Job Description

Developing and executing marketing strategies to promote a company's line of cutting tools and machinery to industrial clients, focusing on highlighting the performance benefits, technical specifications, and application suitability within various manufacturing sectors, often requiring a strong understanding of machining processes and customer needs within the industry.

Key responsibilities may include:

• Market Research and Analysis:

  Conduct in-depth market research to identify industry trends, competitor analysis, and potential customer segments within the manufacturing landscape, including their specific cutting tool requirements.

• Product Positioning and Messaging:

  Develop compelling product positioning and messaging that effectively communicates the unique value proposition of cutting tools and equipment, emphasizing features like improved tool life, high precision, efficiency, and cost-saving benefits.

• Content Creation and Marketing Collateral:

  Create informative content like product brochures, technical data sheets, case studies, website copy, blog posts, and presentations to educate potential customers about the applications and advantages of the cutting tools.

• Digital Marketing Strategy:

  Manage online marketing initiatives including website optimization, social media campaigns, search engine marketing (SEM), email marketing, and online advertising to reach target audiences.

• Trade Show and Event Management:

  Plan and execute participation in industry trade shows, conferences, and events to generate leads and showcase products through demonstrations and presentations.

• Sales Enablement:

  Collaborate with the sales team to provide product training, technical support, and marketing materials to effectively present cutting tool solutions to customers.

• Customer Relationship Management (CRM):

  Utilize CRM systems to track customer interactions, manage leads, and nurture relationships with potential and existing clients.

• Campaign Development and Execution:

  Design and implement targeted marketing campaigns across various channels including direct mail, email, and social media to reach specific customer segments with relevant messaging.

Required Skills and Experience:

• Technical Knowledge:

  Strong understanding of machining processes, cutting tool materials, geometries, and applications in various manufacturing industries.

• Marketing Expertise:

  Proven experience in developing and executing successful marketing strategies across multiple channels, including digital marketing.

• Communication Skills:

  Excellent written and verbal communication skills to effectively present technical information to both technical and non-technical audiences.

• Sales Support:

  Ability to collaborate effectively with sales teams to identify customer needs and provide technical expertise.

• Analytical Skills:

  Data-driven approach to measure campaign performance and analyze market trends to make informed marketing decisions.

  
  

  ***THIS IS NOT A REMOTE JOB BUT ON SITE POSTION***

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