Job Description
Role Overview:
The Marketing Manager at Indoor Treez will be responsible for establishing and executing the marketing strategies that drive brand awareness, customer engagement, and sales growth across all retail locations. As the foundational leader of the marketing department, you will set the vision and structure for marketing initiatives, encompassing digital, social media, and traditional advertising channels. This role is ideal for a strategic thinker and hands-on leader passionate about building a strong cannabis brand, with an understanding of the unique challenges and opportunities in this dynamic industry.
Key Responsibilities:
● Strategic Leadership: Develop and implement a comprehensive marketing strategy for all Indoor Treez and sister locations, aligning with the company’s mission and values.
● Multi-Channel Marketing: Manage campaigns across social media, billboards, in-store promotions, and other channels to drive customer acquisition and retention.
● Brand Development: Enhance the locations brand presence and reputation as a leader in the cannabis retail space, focusing on education and community engagement.
● Department Foundation: Build and oversee the marketing department, including processes, tools, and performance metrics.
● Content Creation: Oversee the creation of high-quality content that resonates with cannabis consumers and aligns with the company’s voice and values.
● Compliance: Ensure all marketing efforts comply with state and local cannabis advertising regulations.
● Analytics and Optimization: Monitor marketing performance metrics, analyze data, and refine strategies for maximum impact.
● Collaboration: Work closely with store managers and other departments to create cohesive marketing initiatives that support sales goals and community outreach.
Qualifications:
● Bachelor’s degree in Marketing, Business, or a related field
● Experience: Proven experience in a senior marketing role within the cannabis industry .
● Knowledge: Must have strong understanding of cannabis industry trends, regulations, and consumer behavior.
Skills:
● Expertise in social media marketing, traditional advertising, and content creation.
● Strong leadership and team-building abilities.
● Proficiency in marketing analytics tools and software.
● Excellent communication and organizational skills.
Equal Opportunity Employer:
Indoor Treez is an equal opportunity employer and encourages individuals from all backgrounds, experiences, and abilities to apply. We are committed to creating an inclusive workplace that reflects the diversity of the communities we serve.
Join Us:
If you are a creative powerhouse eager to make a mark in the evolving cannabis industry, w want to hear from you. Be part of Indoor Treez’s journey to redefine the recreational cannabis experience in New York City and beyond.
We are proud to be a minority-owned and justice-involved business, committed to fostering diversity, inclusion, and social equity in the cannabis industry. Our team is driven by a shared mission to not only provide top-quality products to our customers but also to change the stigma of cannabis in our communities.
Working with us means you'll be part of a dynamic, forward-thinking environment where your contributions are valued and your voice matters. You'll have the chance to be a part of history as we shape the future of cannabis retail in one of the world's most vibrant cities.We are proud to be a minority-owned and justice-involved business, committed to fostering diversity, inclusion, and social equity in the cannabis industry. Our team is driven by a shared mission to not only provide top-quality products to our customers but also to change the stigma of cannabis in our communities.\r\n\r\nWorking with us means you'll be part of a dynamic, forward-thinking environment where your contributions are valued and your voice matters. You'll have the chance to be a part of history as we shape the future of cannabis retail in one of the world's most vibrant cities.
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