Job Description

At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If youre passionate about developing your career, while helping others along the way, come join the Broadridge team. At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If youre passionate about developing your career, while helping others along the way, come join the Broadridge team.We are hiring! We are seeking a Marketing Operations Manager to join our dynamic team and contribute to the growth and development of our department. You will act as the day-to-day owner of our Marketing Automation Platform (MAP), helping define the end-to-end campaign management workflow, while working directly with our offshore Ops teams to ensure campaigns are developed and deployed on time. This role requires marketing operations and technology expertise, used to build and execute operational workflows within the MarTech stack, driving favorable results. The ideal candidate will also possess excellent communication skills with the ability to work cross-functionally. He/She will partner with Segment and Regional Marketers to effectively plan and execute their campaigns, and play a large role in bridging the gap between Marketing and Lead Gen, working to resolve technical and process-related issues. This is a remote role where you will work off-site. Travel is limited and generally used for team learning and collaboration meetings. Responsibilities:

• MAP Administration: Serve as the administrator for our MAP, Salesforce Account Engagement (fka Pardot):
• Manage users & role profiless
• Lead implementation and maintenance of third-party platform integrations
• Maintain data cleanliness within MAP, ensuring team members maintain organized folder structure and tagging guidelines.
• Monitor system performance, and troubleshooting any integration or lead flow errors within the MAP
• Mar keting Technology Architecture : Regularly evaluate our MarTech stack to ensure were using the right tools and getting the most of them; make suggestions for future additions and/or improvements.
• Email M anagement: Build and edit emails and templates; suggest and advise on A/B testing or enhancements for appropriate emails; architect nurture programs and continually evaluate for improvements.
• Campaign M anagement: Create and edit email and event campaigns, ensuring campaigns are set up in the correct hierarchy, and data and lead flow is correctly routed and captured prior to activation; analyze campaign performance and make data-driven recommendations for campaign enhancement.
• Offshore Leadership: Work with our offshore ops team to ensure campaign workflow processes are understood and followed, SLAs are met, and campaigns and emails are QAd and deployed on time.
• Data Standardization: Collaborate with our Segmentation manager to develop automated solutions for data standardization and enrichment.
• Technical and Process Documentation: Author documents and presentations articulating established processes and effectively communicate them with respective stakeholders.
• Privacy & Compliance Stewardship: With guidance from legal, and assistance from cross-functional partners, implement processes and programs, accounting for GDPR, CCPA, CASL etc., to ensure compliance in our data collection and marketing communications.
• Relationship Lead: Field ad hoc requests and/or questions from Marketers and cross-functional partners regarding the campaign workflow.
• Stay up to date on the latest industry trends and best practices to make thoughtful recommendations to improve our processes and/or department.

Qualifications:

• 4+ years experience in marketing operations with a deep understanding of the marketing pipeline, channels and strategies
• Proven ability to develop and socialize end-to-end campaign workflows including the planning, development and execution stages.
• Experience with the following MarTech/CRM platforms:
• 4+ years Marketing Automation Platform (Pardot preferred)
• 2+ years CRM (Salesforce preferred) with experience that includes managing Marketing campaigns
• 2+ years Event/Webinar platforms like CVENT and On24
• Working knowledge of HTML to make edits within email code
• 4+ years Marketing project management tools like Wrike, Workfront, etc.
• Strong communication skills and the ability to collaborate effectively with different functions across the company.
• Ability to prioritize and manage multiple projects with cross-functional teams.
• Familiarity with both traditional and emerging marketing channels and media.

Salary range $95,000- $ 100,000. Bonus Eligible. Broadridge considers various factors when evaluating a candidate's final salary including, but not limited to, relevant experience, skills, and education. Please visit more information on our comprehensive benefit offerings.

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#LI-REMOTE

Broadridge associates helped us envision our Connected Workplace - a work model that allows associates around the globe, dependent upon their role responsibilities, to take advantage of the benefits of both on-site and off-site work to support our clients, one another, and the communities where we live and work. Our Connected Workplace is grounded in the concept of FACS: Flexible, Accountable, Connected, and Supported, which is our commitment to our associates. FACS supports our strong culture and allows us to achieve business goals while supporting meaningful work-life integration for our associates.We are dedicated to fostering a diverse, equitable, and inclusive environment and committed to providing a workplace that empowers associates to be authentic and bring their best to work. We believe that associates can only do their best when they feel safe, understood, and valued, and we work diligently and collaboratively to ensure Broadridge is a companyand ultimately a communitythat recognizes and celebrates diversity in all its dimensions. Disability Assistance We recognize that ensuring our long-term success means creating an environment where everyone is welcome, where everyone's strengths are valued, and where everyone can perform at their best. Broadridge provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including sexual orientation, gender identity or expression, and pregnancy), marital status, national origin, ethnic origin, age, disability, genetic information, military or veteran status, and other protected characteristics protected by applicable federal, state, or local laws.US applicants: Clickhere ( to view the "EEO is the Law" poster. If you need assistance or would like to request reasonable accommodations during the application and/or hiring process, please contact us at 888-237-7769 or by sending an email to BRcareers@broadridge.com . Broadridge Financial Solutions, Inc. (NYSE: BR) , is a global Fintech leader, delivering technology-driven solutions that drive digital transformation for banks, broker-dealers, asset and wealth managers and public companies. At Broadridge, we are committed to making a difference ( . Our unique culture is guided by the Service-Profit Chainthe idea that success is mutual, directly connecting employee engagement, client satisfaction, and the creation of stockholder value. We enable better financial lives by providing the critical infrastructure that powers investing, corporate governance and communications . A certified Great Place to Work, Broadridge is part of the S&P 500 Index, employing over 14,000 associates in 21 countries. Hear from our associates how Broadridge has maintained its culture since the shift to a remote and hybrid working model. LinkedIn ( Facebook Instagram ( Twitter YouTube ( Glassdoor The Muse ( Broadridge is committed to creating an engaging workplace for the most talented associates in our industry. On and off-site working provides flexibility by balancing the needs of our clients, teams, and associates. Our Connected Workplace is grounded in the following concepts: Flexible, Accountable, Connected, and Supported. This approach allows us to achieve business goals while supporting meaningful work-life integration for our associates. Broadridges high-performance teams thrive in a culture based on trust and mutual respect that emphasizes outcomesrather than how, when, and where work is done. We are dedicated to fostering a diverse, equitable, inclusive, and healthy environment. As a leading provider of technology, communications, and data and analytics solutions to businesses around the world, it is critical that we understand, embrace, and operate in a multicultural environment. Every associate has unique strengths, which, when fully appreciated and embraced, allow individuals to perform at their best, leading to our success. Our goal is to ensure our associates at every level of the organization represent the diversity of the clients we serve and the communities in which we work. We pursue both top-down and bottom-up approaches to advancing diversity, equity, and inclusion initiatives and values into our culture. This is reflected in the varying backgrounds of our over 14,000 associates working in 21 countries around the globe. Learn about our DEI Program here ( . We believe that our associates are among our most important assets. Encouraging professional development opportunities is a core part of our culture. Broadridge provides educational opportunities, including formal classes, training programs and events. To enable learning in our Connected Workplace where associates may be working on-site, off-site, or using a hybrid model, Broadridge has redesigned all development programs for 100% virtual delivery. Our associates have access to 8,500+ online courses covering business, leadership, technical, and function-specific topics through our LinkedIn Learning program. Broadridge Financial Solutions , Inc.

Job Tags

Local area, Offshore, Flexible hours, Shift work,

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