Marketing Performance Analyst Job at Addison Group, Houston, TX

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  • Addison Group
  • Houston, TX

Job Description

Looking for a local Marketing Business Analyst here in Houston to join our team!

Top Needs:

  • Adobe Analytics Expertise: Extensive experience with Adobe Analytics
  • Fast-Paced Environment: Must be able to hit the ground running, as the initial priority is completing the full integration of Adobe Analytics
  • Experience Level: 5-10 years of hands-on experience in marketing analytics, data extraction, and report creation.
  • Data & Reporting: Ability to pull data, create custom reports, and provide insights to business users.
  • Campaign Analysis: Responsible for reporting on marketing campaigns, analyzing performance metrics, and delivering actionable insights to optimize campaign effectiveness.

Required:

  • Experience with Adobe Analytics or similar platform, campaign tracking implementation, and reporting dashboards
  • Bachelor’s Degree, preferably in Marketing
  • Minimum of 5+ years in Marketing, BI, Analytics, Business, or related fields
  • Experience with campaign management and a proven track record of providing insights and analysis on campaign performance
  • Experience managing and optimizing digital and multi-channel campaigns
  • Strong project management skills
  • Familiarity with CRM tools (e.g., Salesforce, HubSpot)
  • Strong attention to detail and process orientation
  • Strong organizational and communication skills
  • Ability to collaborate cross-functionally with marketing, web, and IT teams
  • Ability to successfully manage multiple competing priorities on a tight schedule
  • Hands-on experience with Excel for campaign and web data analysis
  • Strong Excel skills, including pivot tables, formulas, and data manipulation
  • Proficiency in web analytics for campaign tracking (preferably Adobe), dashboard creation, and KPI analysis

Job Tags

Local area,

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