Job Description

NAPCO Media ( a subsidiary of PRINTING United Alliance, is a fast-paced B2B media organization serving the printing, retail, travel and hospitality and nonprofit industries. We specialize in the creation and cross-channel distribution of exceptional content on print and digital platforms such as newsletters, magazines, podcasts, social media, and events. Our mission is to build community between the audiences and clients we serve.

Are you a proactive, take-charge marketer who thrives in a collaborative environment? Do you have the creativity to craft compelling campaigns, the analytical skills to optimize performance, and the drive to take full ownership of your work? If so, we want to hear from you. 

Our Marketing Department is looking for a Marketing Specialist to take the lead in developing and executing targeted campaigns that showcase our products, programs, and services. We’re looking for someone eager to make an impact—bringing fresh ideas, refining strategies, and driving results. You’ll manage and optimize digital initiatives across multiple channels, with a strong focus on paid media. This is an opportunity to work with the marketing team to build digital strategies that ensure we reach the right audience with the right message. 

Essential Duties and Responsibilities:  

The ideal candidate is a self-starter who takes initiative, thrives on ownership, and is both strategic and detail-oriented. With experience in campaign execution, performance tracking, and digital advertising, you’ll ensure our marketing efforts effectively promote products, services, and programs while aligning with broader business objectives. 

• Plan and manage digital ad campaigns across LinkedIn, Meta, Google Ads, YouTube, and other platforms. 
• Use data-driven insights to adjust strategies and maximize conversions (Google Analytics, UTM tracking, and reporting tools). 
• Optimize SEO and SEM strategies to increase website traffic and enhance search rankings. 
• Assist with email marketing campaigns (Marketo, HubSpot, or similar platforms). 
• Write compelling ad and promotional email copy, landing pages, and marketing materials that engage and convert audiences. 
• Track marketing budgets to ensure campaigns are cost-effective and aligned with business goals. 
• Manage multiple campaigns simultaneously, ensuring deadlines are met and marketing initiatives are executed effectively. 
• Maintain brand consistency across digital marketing initiatives. 
• Collaborate with Creative Services to develop effective ad creatives and promotional assets. 
• Stay ahead of industry trends and bring fresh, innovative ideas to the team. 
• Understand the printing industry, our members, and our brands to create relevant, effective marketing strategies. 

Education and/or Work Experience Requirements:  

• Bachelor’s degree in marketing, communications, advertising, or other related discipline.
• 3-5 years of digital marketing and paid media experience (B2B and/or agency experience is a plus). 
• Proven experience with Google Ads, Meta, LinkedIn Ads, and other paid media platforms. 
• Strong knowledge of SEO, SEM, and digital advertising best practices. 
• Ability to plan, execute, monitor, and optimize digital advertising campaigns across multiple channels, ensuring performance meets or exceeds key KPIs. 
• Familiarity with email marketing platforms (Marketo, HubSpot, or similar). 
• Experience managing and optimizing marketing budgets to maximize ROI. 
• Experience aligning paid media strategies with broader marketing campaigns. 
• Strong understanding of Google Analytics, campaign tracking, and reporting tools to analyze performance and provide actionable insights. 
• Ability to juggle multiple campaigns, meet deadlines, and work cross-functionally. 
• Ability to craft compelling ad copy, landing page content, and messaging tailored for different audiences and platforms. 
• Interest or an eagerness to learn about the printing industry. 

Email resume and cover letter stating salary requirements to hr@napco.com.

NAPCO Media recognizes our employees are our greatest asset and our benefits package is designed to support and care for our employees. Along with a competitive salary, the comprehensive benefits package includes medical, dental, and vision programs, company-paid life and disability insurance, flexible paid time off/paid holidays, a 401(k) plan with generous company match and a wide variety of additional benefits.

We strive to develop and retain a diverse, equitable, and inclusive workplace where all employees feel they are respected, treated fairly and given equal opportunity to excel in their careers. NAPCO Media is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, religion, color, age, gender (including pregnancy, childbirth, or related medical conditions), marital status, parental status, sexual orientation, gender identity, gender expression, ancestry, national origin, citizenship, political affiliation, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. All employment decisions are decided on the basis of qualifications, merit, and business need.

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