Job Description

About La Boulangerie

La Boulangerie is a beloved bakery brand rooted in French tradition with a modern California twist. We take pride in offering high-quality, freshly baked goods and exceptional customer experiences. As we continue to grow our brand presence, we are looking for a creative and motivated Social Media Coordinator to join our team on a part-time basis.

We are seeking a Part-Time Social Media Coordinator to manage and grow La Boulangerie’s social media presence across various platforms. This role is ideal for a passionate storyteller who understands brand voice, audience engagement, and the latest social media trends. The ideal candidate will be a creative thinker with strong content creation skills and the ability to analyze performance metrics to optimize engagement.

This is a part-time, temporary role. You must be located within the San Francisco Bay Area and be able to travel to our cafes in San Francisco.

What You'll Do

• Develop, curate, and post 12 - 15 monthly engaging posts across Instagram, Facebook, TikTok, and other relevant platforms.
• Work with the Brand Manager and Head of Cafes to create and execute a content calendar aligned with marketing campaigns, seasonal promotions, and brand initiatives.
• Capture high-quality photos and videos of products, in-store experiences, and behind-the-scenes moments.
• Write compelling captions and ensure all content reflects La Boulangerie’s brand voice and aesthetic.
• Engage with followers by responding to comments, messages, and mentions in a timely and professional manner.
• Monitor social media trends, competitors, and industry insights to identify opportunities for growth.
• Collaborate with marketing and operations teams to align content with business goals.
• Track and report on key performance metrics, providing insights and recommendations for optimization.
• Create marketing materials to promote the brand and events at the cafes, including limited-time offers and seasonal launches.
• Seek out community events to drive brand recognition and awareness.
• Share monthly performance results and insights with the team.
• Develop and manage partnerships with brands and micro-influencers to expand brand reach.

What You'll Need

• 1-3 years of experience in social media management, content creation, or digital marketing.
• Strong understanding of Instagram, Facebook, and TikTok, including platform algorithms and best practices.
• Experience with basic photography and video editing tools (Canva, Adobe Creative Suite, or similar).
• Proficiency in Adobe Creative Suite and/or Canva to create marketing assets.
• Excellent writing and storytelling skills with attention to detail.
• Ability to work independently, meet deadlines, and adapt to changing priorities.
• Passion for food, hospitality, and storytelling.
• Experience in CPG, food & beverage, or hospitality is a plus.

Benefits & Perks

• Flexible part-time schedule (20-25 hours per week)
• Opportunity to work in a creative and dynamic environment
• Free bakery treats and discounts on all La Boulangerie products
• Potential for growth within the company

When you apply, please be sure to include links to social media accounts or portfolio showcasing relevant work

We can’t wait to see how you can bring La Boulangerie’s brand to life online!

About Shaw Bakers

We are the proud artisans behind San Francisco's beloved bakery brand, La Boulangerie, charting a path towards a nationwide presence in the world of CPG. Established in 1996 by French baker Pascal Rigo, La Boulangerie swiftly earned its place as a household name across California. Our unwavering mission from day one has been to bring a little taste of France, with delicious and nutritious food, to as many people as possible.

Fueled by our Bay Area roots, thriving neighborhood cafes, and historical successes we embark on an exciting journey into larger-scale CPG and wholesale opportunities. Through our past endeavors with industry giants like Starbucks, to today's strategic partnership with Premium Brands, we're forging ahead with creativity and innovation, ensuring that our artisanal baked goods can be accessible to all.

We manage branded product under La Boulangerie and private label product under Shaw Bakers, powered by one united and mighty team. We are bakers and innovators. We are food lovers dedicated to bringing delicious & nutritious food to as many people as possible, making a range of products from breads, pastries, sandwiches, and snacks. Our goal is to balance continual innovation while maintaining French standards for quality and technique.

Today, our customers can sample decadent viennoiserie, mouthwatering sandwiches, and artisanal breads from one of our San Francisco cafe bakeries, or pick up their favorite loaf of Croissant Toast and Ham & Swiss Croissants from several fine retailers across the Bay Area and beyond...and we are just getting started!

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