Job Description

Job Description

Job Description

Mood Fabrics is the #1 shopping destination for fashion fabric in the world. Named one of “Fashion’s 50 Most Powerful” by The New York Daily News and featured on the hit TV show “Project Runway” for 20 years, Mood Fabrics has played a vital role in the fashion world for more than two decades and has built an impeccable reputation based on honesty, creativity, and consistency.

Mood Fabrics is a company defined by hard work and kindness – always. Our team values healthy work environments and productive relationships. We understand the value of enjoying what you do, and we’re committed to building a team you’ll be thrilled to join. Take the next step and apply – we’re excited to get to know you, and to share more of our mission and vision!

Mood Fabrics is a place where you can learn, grow, and be a part of something revolutionary. We are committed to building a team that is diverse in every sense, with a variety of backgrounds, skills, and perspectives. No matter what your background or how you identify, you have a place here at Mood Fabrics. If this is a role that would make you excited to work every day, please apply!

Mood Fabrics embraces equity, diversity, and inclusion as fundamental to our business model. We welcome applications for employment from all qualified candidates, regardless of race, color, religion, sexual orientation, gender identity, disability, or any other status protected by applicable law. When you apply, you will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identity, disability, or any other status protected by applicable law. Accommodations for applicants with disabilities are available upon request.

About the Position

We are looking for a qualified Social Media Manager to join our team. If you are a tech-savvy professional, experienced in social media and digital PR, we would love to meet you.

As our ideal candidate, you will share your expertise with our company to enhance our online presence in all aspects of social media and social engagements, including public relations as needed, while operating existing social media marketing platforms. You will manage our company image in a cohesive way to achieve our marketing goals.

Ultimately, you should be able to handle our social media presence while ensuring high levels of web traffic and customer engagement.

Responsibilities

• Plan and develop social media content calendars for relevant platforms (Facebook, Instagram, TikTok, etc.)
• Create, edit and post content for relevant platforms
• Leverage measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiatives
• Work jointly with others to develop and amplify campaigns conducted throughout the company
• Respond to audience and customers on social media (customer care best practices & engagement)
• Ensure all online efforts and messaging are consistent with the values, overall story, and voice for the target audience.
• Set and implement social media and communication campaigns to align with marketing strategies and goals
• Respond to comments and customer queries in a timely manner
• Monitor and report on feedback and online reviews
• Organize and participate in events to build community and boost brand awareness
• Liaise with Product Department to stay updated on new products and upcoming releases
• Build relationships with customers, potential customers, industry professionals and journalists
• Stay up-to-date with social media, fashion and fabric trends
• Some evening and weekend work could be required due to the “always on” nature of social media

Requirements and skills

• 4+ years experience in all aspects of social media and brand personality management with a successful track record
• Experience with Social, Facebook, Instagram, YouTube, Tik Tok, Digital Ad based, Web, E-commerce
• Ability to optimize content strategically to drive results
• Proficiency in photography and graphic design, videography a plus
• Expertise in Adobe Suite, Photoshop, Illustrator, Premiere Pro, etc.
• Command of basic grammar for writing caption copy, familiarity with SEO
• Knowledge of social media management tools, analytics, and reporting
• Community building and relationship building
• Demonstrated success in growing social media presence on multiple platforms resulting in greater followers and audience engagement
• Understanding of social media KPIs; Assist with tracking and interpreting metrics to enhance user engagement, suggest content optimization
• Proficient with analytics tools (Google Analytics, Facebook Analytics, etc.)
• Beauty or fashion community experience preferred but not required
• BS in Marketing/Advertising preferred.

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