Job Description

Sr. Director, Brand Enablement, Banana Republic

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About Gap Inc.

Our brands bridge the gaps we see in the world.Old Navy democratizes style to ensure everyonehas access to quality fashion at every price point. Athleta unleashes the potential of every woman,regardless of body size, age or ethnicity. BananaRepublic believes in sustainable luxury for all. And Gapinspires the world to bring individuality to modern, responsibly madeessentials.

This simple idea—that we all deserve to belong,and on our own terms—is core to who we are as acompany and how we make decisions.Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet.Ready tolearn fast, create with audacityand lead boldly? Join our team.

About The Role

The Global Technology Solutions (GTS) Sr. Director, Brand Enablement is a key leader accountable for serving as the strategic bridge between Gap Inc.’s enterprise product organization and the Banana Republic brand. This role ensures alignment between enterprise capabilities and brand strategies while driving measurable business impact.

The GTS Sr. Director, Brand Enablement partners with Brand and business leaders, across multiple Digital product teams, and with Global Technology Services (GTS) leaders to plan, drive a digital vision and roadmap, and prioritize initiatives through a lens of customer experience, business impact, and outcomes focus. This role serves as the connective tissue between the Banana Republic brand and GTS Digital Product teams, eliminating redundant touchpoints and reducing the overhead currently experienced by brands independently managing multiple team relationships.

What You'll Do

• Create and maintain a unified digital product strategy that maximizes brand business value while optimizing dedicated resource utilization in concert with shared digital capabilities.
• Serve as the primary strategic partner to brand leadership, translating business priorities into focused digital initiatives while simplifying the current complex web of team interactions.
• Champion and drive measurable business outcomes for the brand by ensuring digital product investments directly support revenue growth, customer experience improvements, and operational efficiency goals.
• Lead strategic planning and prioritization processes across teams, balancing brand-specific needs with enterprise-wide objectives.
• Oversee governance, prioritization, and resource allocation to maximize impact across the portfolio.
• Establish and monitor key performance metrics across the digital product portfolio, ensuring transparency and accountability in product delivery.
• Partner with brand leadership to translate business strategies into actionable digital product roadmaps while maintaining consistency in delivery approaches.
• Act as a servant leader to the brand and GTS, enabling key brand and Digital Product leaders to remain focused on delivering outcomes.
• Build and maintain strong relationships with brand stakeholders, technology leaders, and product teams to drive collaboration and remove barriers to delivery.
• Establish a streamlined engagement model between the brand and GTS digital product teams, reducing coordination overhead.
• Facilitate cross-functional conversations focused on key accomplishments, risks, and roadblocks while encouraging leadership debate on solutions.
• Drive operational excellence across GTS digital product teams through standardized frameworks and shared best practices, reducing redundant processes and accelerating delivery.
• Engage with technical architecture, digital strategy, and enterprise risk teams to ensure solutions meet company standards.

Who You Are

• 12+ years of digital product management experience, with at least 5 years in senior leadership roles.
• Proven track record of leading large-scale digital product organizations across multiple business units or brands.
• Strong understanding of modern product development methodologies and digital transformation.
• Experience in portfolio management and resource optimization across distributed teams.
• Excellence in stakeholder management and executive communication.
• Deep understanding of digital product metrics and performance measurement.

Benefits at Gap Inc.

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.
• For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range: $218,300 - $300,100 USD

Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Retail

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