Job Description

Marketing Leader

Paul Mitchell The School Albuquerque is seeking a qualified Marketing Leader to join our family! With over one hundred schools nation-wide, Paul Mitchell Schools is an established national brand. Our "One Size Fits All" and "Be Nice" culture creates a uniquely wonderful learning environment that attracts the most qualified staff team members who always put our Future Professionals first. We believe in making time for personal and communal growth through opportunities such as FUNraising monthly team trainings, student clubs and activities, fashion shows, photo shoots and much more. Our mission is to provide a quality educational system to prepare students to pass the state board examination and gain employment within their chosen field of study.

Marketing Leader Role

The Marketing Leader helps those interested in the beauty industry discover the educational opportunities available through digital ad print media, local outreach and relationship building, career fairs and other forms of marketing/social outreach.

Marketing Leader - Essential Functions

• Participates in a bi-annual meeting with the admissions and sales departments to determine the marketing calendar.
• Delivers monthly download meetings with the School Director to deliver marketing needs both digital and print.
• Posts and engages with a weekly blog and online content on social media
• Delivers a weekly download meeting with the admissions department to support team objectives.
• Ensures school imagery, website content, and social media is current.
• Inspects marketing performance in the school and reports to the School Director and/or School Owner.
• Establishes and manages a yearly marketing budget with adjustments as needed based on the performance of the campaigns and/or needs of the admissions department.
• Collaborate with vendors, such as social media or pay-per-click (PPC) vendors, to deliver the content needed for online results.
• Plans and/or managers lead-generating events including, but not limited to, high school roundtables, career fairs, open houses, lunch jams, salon visits, community relationship outreach, and other Design Team events.
• Tracks leads in the schools management system.
• Orders and maintains all branded marketing material.
• Attends all staff meetings and trainings.
• Ensures all marketing materials follow regulatory guidelines.

Marketing Calendar, Budgets, and Strategies

• Assists the school in identifying strategies and budgets for the local and national events and campaigns.
• Manages all functions of the school's lead management system tracking all generating leads.
• Maintains and leads a successful Design Team event calendar with the support of the Design Team Leader, schedules and executes high school roundtables, career fairs, open houses, lunch jams, and salon visits.
• Engages with corporate Marketing Leader to manage the schools needs for the website, social media, print and event campaigns.
• Maintains and continually develops community relationship outreach.
• Provides statistical information to the School Director on conversion rates, enrollment, and event return on investment (ROI).
• Website, Social Media, and Online Implementation
• Delivers viable online page content for each appropriate department and blog content to sustain a weekly blog two to three times per week.
• Manages all blog and social media content derived from the Blogging Tips and other blog strategy materials.
• Works with online marketing vendors, such as social media vendors, to deliver content needed to support the overall yearly marketing strategy.
• May be asked to perform other tasks as needed that do not appear on the job description.

What We Are Looking For

The ideal candidate will have successful previous marketing experience, as well as experience with beauty education. He or she must be self-motivated, as well as inspire and inspect. This position requires experience in positive and effective communication, teamwork, and computer proficiency.

Skills/Competencies Required

• Possesses strong organizational skills.
• Proficient in using the Internet, social media, e-mail, and web platforms.
• Strong concept of how to set up and execute a calendar of events, including logistical preplanning to support the overall strategy of driving leads to the school.
• Possesses strong communication skills with multiple departments and network
• Passion for the beauty industry
• Honesty and professionalism

Education and Experience

A minimum of three years marketing experience with emphasis in social media and print.

Benefits

• Training
• Paid Time Off
• 401k Options

Paul Mitchell The School Albuquerque is an equal opportunity employer.

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